PABST BLUE RIBBON BAR LIGHT CONTEST
1. Sponsor and Contest Period. The Pabst Blue Ribbon Bar Light Contest (“Contest”) is sponsored by Sleeman Breweries Ltd. (“Sponsor”). The contest will take place in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia. The Contest begins at 12:01 a.m. (MST) on April 26, 2024 and ends at 11:59 p.m. (MST) on July 5, 2024.
2. Prize. There are fifteen (15) prizes available to be won (BC: 3 prizes available, AB: 2 prizes available, SK: 1 prize available, MB: 1 prize available, ON: 7 prizes available, NS: 1 prize available). Each prize consists of a Pabst Blue Ribbon Bar Light. Approximate retail value of each Prize is $540 CAD.
3. Chances of winning. Odds of winning depend on the number of eligible entries received.
4. Conditions. The Contest is open to residents of legal drinking age in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia. The Contest is not open to employees, agents, or representatives of the Sponsor, and any business, company, fiduciary or other legal entity controlled by or affiliated with the Sponsor, their promotional agencies, the suppliers of prizes, materials or services connected to the Contest, liquor licensees, as well as the immediate family members (brothers, sisters, children, parents) or spouses of the foregoing, or any person with whom the foregoing are domiciled.
The provincial liquor agencies are not connected with this Contest in any manner whatsoever, and are not liable in any way whatsoever in regard to any matter which relates to this Contest.
5. Entry with purchase of one case of specially marked twenty-four (24) 355ml and twenty (20) 355ml cans of Pabst Blue Ribbon beer. An entry (“Entry”) is made by completing and submitting an entry form with the PIN code from the specially marked case of Pabst Blue Ribbon beer at www.pbrcontest.ca.
6. No purchase entry. To participate in the Contest without purchasing a case of Pabst Blue Ribbon beer, any Participant may mail a legible, handwritten, original letter of at least one hundred (100) words explaining why he or she would like to win the Prize, accompanied by his or her name, address (including city or town and postal code), age and telephone number (with area code), to “Pabst Blue Ribbon Ski Suit Contest” c/o Sleeman Breweries, 551 Clair Rd. W, Guelph, On N1L 0H7. Upon validation of the letter, a PIN code will be sent to the Participant which may be submitted to the contest website. Any Participant may submit one (1) letter per day during the Contest Period, with different text for each letter. Letters may be submitted until July 5th, 2024.
7. Awarding Prizes. Selected entrants will be drawn on July 8th, 2024. A Prize claim form will be sent by email to the address provided with each selected entrant’s Entry.
8. Acceptance of Prize. The Prize must be accepted as awarded and is not subject to transfer, exchange or substitution for an award of cash or otherwise, except that the Sponsor reserves the right to substitute any Prize, in whole or in part, for another prize of equivalent or greater value if any Prize is not available for any reason whatsoever.
9. Decisions. All decisions of the Sponsor or its representatives with respect to this Contest are final and without appeal.
10. Indemnification. All participants and all persons attempting to participate in the Contest hereby indemnify the Sponsor and any business, company, or other legal entity controlled by or affiliated with the Sponsor, its promotional agencies, the participating retailers, the suppliers of prizes, materials or services connected to the Contest, as well as the employees, agents, and representatives of the foregoing, against any damage or loss they may sustain in connection with their participation in, or attempt to participate in, the Contest.
11. Errors. Any PIN codes containing or presenting errors will be cancelled.
12. Right to cancel, suspend or modify. The Sponsor reserves the right to cancel, suspend or modify the Contest at any time, without notice, if a factor disrupts the proper conduct of the Contest, consistent with these Rules. Without limiting the generality of the foregoing, the Sponsor reserves the right to cancel the Contest in the case of error, particularly in production, distribution or printing, or the occurrence of any other event giving rise to claims exceeding the number of Prizes contemplated under these Rules.
13. Applicable Laws. These Contest rules are subject to the laws of the Provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia and applicable laws of Canada.

PABST BLUE RIBBON is a registered trade-mark of Sleeman Breweries Limited.

SLEEMAN BREWERIES’ WEBSITE PRIVACY POLICY

This is the Website Privacy Policy of the Official Sleeman Breweries Limited company website [www.sleemanbreweries.ca](http://www.sleemanbreweries.ca/) and any other website owned or operated by Sleeman Breweries Limited Sites, which shall include, without limitation, the home page, splash page, and all other pages under the same top-level domain name, and all content therein (the “Sites”) as provided by Sleeman Breweries Limited (“Sleeman” or “we”).

CHANGES TO THIS PRIVACY POLICY

Sleeman may make changes to this Privacy Policy at any time. Please review this policy periodically for any updates. If Sleeman makes significant changes to this policy, we will provide notification of the change.

WHEN THIS PRIVACY POLICY APPLIES

This Privacy Policy applies to the users of our Sites. To its knowledge, Sleeman does not collect personal information from those under the legal drinking age based on the jurisdiction where our Sites are being viewed or accessed. Users will be required to confirm that they are of legal drinking age before accessing or viewing the Sites.

WHAT PERSONAL INFORMATION WE COLLECT ABOUT YOU

We collect your personal information in the following ways:

1. Through technology
When you interact with our Sites, we automatically collect certain information. For instance, the domain server for the Sites (the “Server”) collects and saves certain information logged by the Server, namely, the Internet Protocol Address (IP address). An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.

We use your IP address to tell us the date and time you access the Sites and the Internet address of the website from which you linked directly to the Sites. We collect your IP address to help diagnose problems with our Server, and to administer our Sites. The Server may also collect the user’s age and their region to establish that the user is of a legal drinking age in the jurisdiction where they are viewing our Sites. This information is used to measure the number of visitors to the different sections of the Sites, to determine whether users are of legal drinking age, and to improve the user experience on our Sites.

2. Information you provide directly
Other types of personal information will be collected based on your interactions with our Sites. For example, if you choose to contact us through the Contact Us page, we will receive the information you choose to submit, including your name, address, phone, and e-mail address and any other information you voluntarily disclose.

If you choose to apply for a job through our Careers page, we will receive the information you share with us in your application. In order to complete the application, you will be taken to Workday, our human resources vendor, and will be subject to Workday’s Privacy Policy, which you can find here: https://www.workday.com/en-ca/privacy.html. If you enter a contest or promotion, we collect your contact information and any other information required to administer the contest or promotion.

3. Other information
Based on your interactions with our Sites and information you voluntarily provide, we may also collect or infer certain information such as your buying preference, or age, also known as demographic or profile data. We collect this information to create a better shopping and browsing experience for our users and to show you relevant products. We may also collect this information for contests and promotions, as well as consumer communications and marketing purposes.

INFORMATION COLLECTED THROUGH COOKIES

“Cookies” are pieces of information that are placed on an individual’s computer hard drive to enable the individual to more easily communicate and interact with the Sites. We use cookies to customize your experience on the Sites. For example, we may use cookies to record a preference or choice you made on our Sites so that you do not have to re-enter it every time you visit. We also use cookies to record how many times a user has visited our Sites and what pages the user has accessed.

Cookies fall under 4 categories depending on their function. We create and generate certain cookies. Others are managed by third parties, such as service providers outside of Sleeman.

Essential cookies

Essential cookies allow you to access all our Sites features and to browse in an optimal and secure manner. For example, by detecting repeated attempts at logging in, essential cookies prevent unauthorized persons from accessing your account.

They also let us ask for your opinion and measure your satisfaction on a specific topic. For example, they ensure that we do not send you surveys that are repetitive or irrelevant to your browsing habits.

Essential cookies also allow us to meet our legal obligations.

They may:

• Show you a site in the language of your choice
• Make our sites easier to use
• Authenticate and identify you
• Remember your username when connecting
• Improve our site security
• Prevent fraud
• Measure your satisfaction

These cookies are necessary for the Sites to function. You cannot reject them in the cookies personalization tool. You can configure your browser to block essential cookies, but the Sites may not work properly.

An example of a third party that uses essential cookies is Google Analytics, which helps us to understand how visitors interact with a website including tracking various user activities, such as pages visited, time spent on each page, and general geographical location of the user.

Performance cookies

Performance cookies allow us to analyze how you browse our Sites so that we can make improvements.

The information stored by these cookies cannot be used to identify you directly. Without them, information on your visit will not be taken into account when measuring our Sites performance. However, other information regarding your browsing activity not coming from cookies, such as the number of pages viewed, may be used for analytics purposes.

Performance cookies may measure:
• Visits and browsing activity on our sites
• How people access our online services
• How easy it is for users to find what they want

An example of a third parties that use performance cookies on our Sites is Google Analytics, which helps us analyze and understand how you browse our Sites to improve our online services.

Personalization cookies

These cookies allow us to personalize the content you see, based on your browsing behaviour and previous choices.

For example, they are used to remember preferences chosen when visiting our Sites so we can improve your future experience.

Personalization cookies may:
• Remember certain information when you fill out a form
• Help us get to know you better
• Facilitate, personalize, and adapt your experience

An example of third party using personalization cookies is the Google Double Click IDE cookies which is used to store information about how you use the website and to present you with relevant advertisements according to your preference.

Targeted advertising cookies

Advertising cookies enable us to offer you personalized offers and services that are better adapted to your interests, based on how you browse our Sites. We use them in some of our mobile apps.

Targeted advertising cookies serve to:
• Show personalized ads of our products on other sites, including on social media
• Measure the efficacy of an ad campaign
• Limit the number of times you see an ad
• Create ad partnerships
• Conduct market research
• Improve our products and services

If you reject this type of cookie, you will no longer see targeted ads based on how you browse our sites. However, you might see our ads on third-party sites since these do not come from target advertising cookies.

You control the information you share with us, and you can change your preferences at any time. Most browsers provide guidelines on cookie management. You can choose to authorize or reject cookies. You can even erase cookies.

Management settings and features may vary from one browser or device to the next and are subject to change at any time. Check out the support sections of the browsers and devices you use to learn more.

HOW WE USE YOUR PERSONAL INFORMATION

Sleeman uses information collected through your interactions on these Sites for the purpose for which it was collected or disclosed to us. For example, if you provide your personal information through the Contact Us page, we will use the information to respond to your enquiry. If you provide personal information through our Careers page, we will use your personal information to contact you in relation to your application or about any future employment opportunities. The personal information you provide may also be used to send you information about our products and services, as well any updates to these Sites. We may share this information with others, such as advertisers interested in advertising on the Sites, any other marketing partners, our corporate
affiliates, and our vendors and service providers.

We may also use the information collected on and through the Sites to improve our Sites and to send you information that may be of interest to you. This information may also be used to evaluate what portions of the Sites are more popular than others, determine where visitors came from, and where they go, and how long visitors stay on a particular page, or the Sites in general. To make the Sites more enjoyable for visitors, Sleeman constantly strives to learn how users use the Sites.

Information concerning your use of the Sites and related services may be made available to one or more third parties, such as a data processor, fulfillment agency, or advertising agency, for these purposes.

We may also collect information about you through third parties, such as social networks, online communities, widgets, and interactive applications. We may use this information for promotional and marketing purposes.

WE MAY TRANSFER YOUR PERSONAL INFORMATION OUTSIDE OF YOUR JURISDICTION

We may transfer your information outside of your jurisdiction or outside of Canada depending on the purpose for which we have collected it. If you are a Quebec resident, we may transfer your personal information outside of Quebec, including within and outside of Canada. Before we transfer your personal information outside of Quebec, we will consider and address the potential risks involved in the transfer before doing so.

HOW WE STORE AND PROTECT YOUR PERSONAL INFORMATION

We have physical, technological, and organizational safeguards in place to protect the information we hold about you. We restrict access to your personal information by personnel and others on a need-to-know basis. We employ tools such as multi-factor authentication, encryption, password protection, and up-to-date security software, to protect your personal information from loss, theft, or any unauthorized access, disclosure, or use.

We retain your personal information for as long as reasonably necessary for the purposes that we collected it for. In some cases, we may be legally obligated to store your personal information for longer periods of time. Unless otherwise required or authorized by law, we will destroy any personal information we hold about you when the purpose for which it was collected is fulfilled. In some cases, we may anonymize your personal information so that it can no longer be associated with you and use it for serious and legitimate reasons, such as maintaining long-term data on Sites usage, among other things.

HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION

At times, we may disclose your personal information to third parties, such as marketing partners or other organizations with whom we run contests or promotions. Sometimes, we will ask for your prior express consent before disclosing your personal information to third parties. When you give us your permission to disclose your personal information to these third parties, your information is subject to the policies and practices of these third parties. We encourage you to review their privacy policies before agreeing to disclose your information to them.

Certain disclosures will take place without your consent, such as when it is necessary to enforce a legal agreement, to comply with legal orders, to detect and respond to suspected fraud, or any other circumstances as required or authorized by law.

YOUR PRIVACY RIGHTS

– Right to withdraw your consent. You have the right to withdraw your consent to our processing of your information at any time. We will inform you at the time of your withdrawal request what impacts this might have on your relationship with us or our ability to continue providing you with services.

– Right to access your personal information. You have the right to know what information we hold about you and how we are using this information. You also have the right to know who has access to your personal information within Sleeman and how long your personal information will be retained.

– Right to correct and update your personal information. You have the right to ask us to rectify any personal information we hold about you. We aim to maintain your personal information as up-to-date and accurate for the purposes for which we collected it.

QUESTIONS ABOUT YOUR PRIVACY

You can contact our Privacy Officer if you have any questions or comments regarding our Website Privacy Policy, or if you would like to exercise the privacy rights above. Our Privacy Officer is responsible for ensuring compliance with our privacy obligations. You may also contact our Privacy Officer for more information on our privacy governance policies.

You may contact us at the details below:

Privacy Officer
[privacy@sleemanbreweries.ca](mailto:privacy@sleemanbreweries.ca) | [confidentialite@brasseriessleeman.ca](mailto:confidentialite@brasseriessleeman.ca)
551 Clair Road West, Guelph, Ontario, Canada N1L 1E9

© Copyright 2023. Sleeman Breweries Ltd. All Rights Reserved.

User privacy statement
The domain server for this Site (the "Server") collects and saves certain information customarily logged by the Server, namely, the Internet Protocol Address through which you accessed the Internet; the date and time you access this Site; the Internet address of the Web site from which you linked directly to this Site and, if required for purposes of establishing that the user is of a legal drinking age, the user's age. This information is used to measure the number of visitors to the different sections of this Site, to determine whether users are of legal drinking age, and to help us make this Site more useful to the users.

Personally Identifiable Information
This Site requests and collects certain personally identifiable information such as name, address, phone number and e-mail address through various means, such as submissions, contests and communications to the Site, and postings to bulletin areas, if any.

Non-Personally Identifiable Information
We may also collect certain non-personally identifiable information at our Site, such as buying preferences, or age, also known as demographic or profile data, though this information is optional.

Cookies
"Cookies" are pieces of information that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with the Site. We use cookies to customize your experience on the Site. We also use cookies to record how many times a user has visited our Site and what pages the user has accessed. You may, however, disallow receiving cookies at any time through your web browser. It is not our intention to use cookies to retrieve information that is unrelated to our Site or your interaction with our Site.

IP Address
We collect your IP (Internet Protocol) address to help diagnose problems with our server, and to administer our Site. An IP address is a number that is assigned to your computer when you use the Internet. This information does not contain any personally identifiable information about you. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.

Usage
Sleeman Breweries and its affiliates use information collected on and through this Site to comply with the purpose for which such information was collected and other purposes, as disclosed at the time such information is provided, or as described in this policy. For example, the information collected on and through the Site may be used to send you information about us and our affiliates' products and services and updates to our Site. In certain instances you will have an opportunity to limit this use at the time the information is collected. We may use the information we gather along with information obtained from other sources, including third parties. We may use the information collected on and through this Site to improve our Site and to send you information that may be of interest to you. We may share this information with others, such as advertisers interested in advertising on the Site. This information may also be used to evaluate what portions of the Site are more popular than others, determine where visitors came from, and where they go, and how long visitors stay on a particular page, or the Site in general.

Sharing
Sleeman Breweries may share your personally identifiable information with business partners that we believe may provide offers that may be of interest to you. In certain instances you will have an opportunity to limit this sharing at the time the information is collected.

In order to make the Site more enjoyable for visitors, Sleeman Breweries constantly strives to learn how users use the Site. Information concerning your use of the Site and related services may be made available to one or more third parties, such as a data processor, fulfillment agency, or advertising agency, for these purposes.

Use of Site
The Site may only be used or otherwise accessed by you if you are of legal age to purchase beverage alcohol in the jurisdiction in which you reside. See Terms. If we receive notice, or reasonably believe, that someone under legal purchasing age has provided us with personal information, we will make reasonable efforts to remove such personal information from our database.

Your Acceptance of this Policy: By using this Site, you signify your acceptance of our Privacy Policy. If you do not agree to this policy, please do not use our Site. We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time so visitors are encouraged to review this policy from time to time. Your continued use of our Site following the posting of changes to these terms means you accept these changes.